Case study
Innovatech Africa
SaaS platform with marketing automation and connected CRM.
SaaSAutomationCustom Development
- Scope
- SaaS · CRM · Lifecycle
- Year
- 2024–2025
Product & responsive views
A SaaS platform for an African tech scale-up: onboarding, billing touchpoints, and marketing automation wired to product usage data.
Challenge
Fragmented tools between marketing site, app, and CRM caused leaky attribution and manual handoffs for sales-qualified leads.
Solution
One design system across marketing and app shell, HubSpot-style lifecycle automation, and webhooks from the product into the CRM for scoring and alerts.
Outcomes
- Cleaner lead routing and faster sales response
- Reusable email and in-app patterns for new modules
- Operational reporting for growth and customer success
Tech stack
Next.jsReactREST / webhooksCRMEmail automation